Opportunity Information: Apply for P17AS00786
The Digital Signage Project (Funding Opportunity Number P17AS00786) is a National Park Service (NPS) discretionary funding action issued under the Department of the Interior. It is structured as a cooperative agreement and is tied to CFDA 15.931. The purpose of the project is to build and deploy a digital signage system across the Ford's Theatre campus that improves how visitors receive timely information and interpretive content while navigating the site.
At the core of the project is the construction of three digital display installations, with a possible fourth display depending on final needs and feasibility. These displays would be placed at key locations around the campus to serve as a flexible, dynamic communications tool. The system is meant to address practical, on-the-ground issues identified on site, such as wayfinding and visitor flow, along with interpretive challenges, such as presenting engaging historical context and updates in formats that can be refreshed easily.
The concept and proposed approach were developed by Bluecadet, a recognized digital agency with relevant experience in cultural and historic settings, including work for Jean Lafitte National Historical Park and Preserve. Before proposing the system, Bluecadet conducted a detailed assessment of both logistical conditions and interpretive needs at Ford's Theatre. That front-end evaluation is positioned as the foundation for the signage plan, meaning the displays are not just generic screens but are intended to respond to specific campus constraints and visitor experience gaps.
From an operational standpoint, the deliverable is a digital asset that Ford's Theatre Society (FTS) and NPS can use in multiple ways. Because content on digital signage can be updated quickly, the system can support day-to-day visitor information (hours, ticketing guidance, queue directions, programming changes, closures) while also supporting interpretive storytelling and other mission-related messaging. The announcement frames the signage network as a long-term tool to enhance the visitor experience through adaptable content rather than static, hard-to-update materials.
The funding notice is unusual in that it is explicitly not a request for applications. Instead, it serves as a public notice that NPS intends to fund the described activities without competition. The eligible applicant type listed is nonprofits with 501(c)(3) status (excluding institutions of higher education), which aligns with the expectation of a single partner for the work. The anticipated award count is one, with an award ceiling of $50,000.
Key dates show the notice was created on September 7, 2017, with an original closing date of September 12, 2017, reflecting the short window typical of a non-competitive intent-to-award public notice rather than an open solicitation. Overall, the opportunity is best understood as NPS publicly signaling its plan to support a specific, scoped project at Ford's Theatre: installing a small network of digital displays designed through prior assessment to solve visitor communication and interpretation challenges.Apply for P17AS00786
- The Department of the Interior, National Park Service in the employment, labor and training sector is offering a public funding opportunity titled "Digital Signage Project" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.931.
- This funding opportunity was created on Sep 07, 2017.
- Applicants must submit their applications by Sep 12, 2017 This Funding Announcement is not a request for applications. This announcement is to provide public notice of the National Park Service (NPS), intention to fund the following project activities without competition. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $50,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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