USAID/Kenya and East Africa Social Behavior Change Activity | 72061524RFI00001

Opportunity Information: Apply for 72061524RFI00001

The USAID/Kenya and East Africa Social Behavior Change Activity notice (Funding Opportunity Number 72061524RFI00001) is a Request for Information (RFI) issued by USAID’s Mission in Nairobi under the USAID/Kenya and East Africa platform. The key point is that this announcement is strictly for information-gathering purposes. It is not a Notice of Funding Opportunity (NOFO), not a solicitation, and not a promise that USAID will fund anything as a result of the responses it receives. In practical terms, USAID is using the RFI to learn from the market and from potential partners before deciding whether to design and release a future competitive funding opportunity.

The activity is framed around social and behavior change (often abbreviated SBC) within the health sector, reflected in the listed activity category of Health and the CFDA/Assistance Listing reference 98.001 (a common identifier used for USAID foreign assistance). SBC activities typically focus on influencing knowledge, attitudes, social norms, and everyday practices that affect health outcomes. Although the detailed technical scope is referenced as being in an attachment (not provided here), the title suggests a regional focus covering Kenya and the broader East Africa region, which often implies work that can operate across multiple countries, strengthen regional learning, and coordinate approaches where cross-border health challenges or shared behavioral drivers exist.

The opportunity is listed as discretionary and uses the “Other” funding instrument type, which signals that USAID had not committed at the RFI stage to a specific mechanism (for example, contract vs. cooperative agreement vs. grant). RFIs frequently precede decisions on acquisition versus assistance, expected duration, implementation structure, teaming models, and the level of collaboration and flexibility USAID wants in the eventual program. The listing shows an award ceiling of $20,000,000, but because this is an RFI, that ceiling should be read as a planning reference rather than a guaranteed future budget. The number of expected awards is not specified, which is also typical for early-stage market research when the agency is still considering whether it might make one award, multiple awards, or pursue a different procurement strategy.

Eligibility is described as “Unrestricted,” meaning USAID was not limiting who could submit information in response to the RFI. In most cases, that invites input from a wide range of entities such as local and international nonprofits, NGOs, universities, consulting firms, private sector implementers, faith-based organizations, and potentially consortia. Because the announcement is an RFI rather than a competition, organizations usually respond by sharing capability statements, relevant past performance, technical approaches, innovative methods, staffing concepts, partnership ideas, cost drivers, and lessons learned from similar SBC work, with the goal of shaping a later formal solicitation.

Key administrative details in the record include the posting/creation date of October 30, 2023, and an original closing date of November 10, 2023, indicating a relatively short response window that is common for RFIs. The agency is listed as USAID (Kenya USAID-Nairobi), which indicates the Mission leading the inquiry. Overall, the notice signals that USAID was exploring options for a potentially significant SBC health activity in Kenya and East Africa, but at the time of posting it was only collecting information and explicitly not committing to release a NOFO or make an award.

• The Kenya USAID-Nairobi in the health sector is offering a public funding opportunity titled "USAID/Kenya and East Africa Social Behavior Change Activity" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
• This funding opportunity was created on 2023-10-30.
• Applicants must submit their applications by 2023-11-10. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $20,000,000.00 in funding.
• Eligible applicants include: Unrestricted.

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