NWRS Branding/Film and Photographic Content | F18AS00022

Opportunity Information: Apply for F18AS00022

The NWRS Branding/Film and Photographic Content opportunity (Funding Opportunity Number F18AS00022) is a U.S. Fish and Wildlife Service discretionary funding action under the Department of the Interior designed to strengthen public understanding of the National Wildlife Refuge System (NWRS) through high-quality visual storytelling. The core goal is to create film and photographic content that clearly communicates the mission and purpose of the refuge system while also showcasing the many ways the public can access and experience refuges. In practice, the project is meant to raise the visibility of the NWRS by illustrating the refuges as places that support wildlife conservation and also provide meaningful benefits and experiences for people.

A key emphasis of the project is breadth and representation. The content is intended to demonstrate the wide spectrum of environments found across the refuge system and to visually capture the conservation purposes that make refuges unique. Deliverables are not limited to standalone videos or photos; the opportunity also calls for supporting visual assets and coordinated consultation with partners. Another central component is advisory support and content direction from the cooperator, leveraging their experience with refuges and the attributes of the system to guide what is filmed, photographed, and packaged, and how those assets are positioned for outreach and engagement.

The notice explains that the produced content will be housed on a platform that can be used across multiple refuge events and communication channels, suggesting the intent is long-term utility and reusability rather than a one-off media campaign. This platform-based approach supports consistent branding and easier deployment of visuals for different audiences and settings, such as public events, educational programming, digital outreach, and partner collaborations.

From an administrative standpoint, the award is structured as a cooperative agreement, which typically indicates substantial involvement by the federal agency during the period of performance (for example, coordination, review, or shared direction on content). The opportunity is tied to CFDA 15.654 and is supported by a broad set of statutory authorities related to fish and wildlife conservation, refuge administration, recreation, volunteer and community partnerships, youth conservation efforts, protection of archaeological resources, and certain highway-related federal aid authorities. These citations collectively frame the project as an allowable federal activity connected to conservation, public use, education, and stewardship of refuge lands and resources.

The funding parameters indicate an award ceiling of $90,000 with one expected award. Eligible applicants are listed as for-profit organizations (other than small businesses) and small businesses. However, this posting is explicitly labeled as a Notification of Intent to award a single-source cooperative agreement, with the recipient already selected, meaning it was not a competitive open solicitation. The opportunity was created on November 9, 2017, with an original closing date of November 15, 2017, reflecting that the public notice functioned primarily as documentation of the agency's intent and award approach rather than an invitation for multiple applicants to compete.

• The Department of the Interior, Fish and Wildlife Service in the natural resources sector is offering a public funding opportunity titled "NWRS Branding/Film and Photographic Content" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.654.
• This funding opportunity was created on Nov 09, 2017.
• Applicants must submit their applications by Nov 15, 2017 This is a Notification of Intent to a award a single source cooperative agreement award. The recipient has already been selected.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $90,000.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: For profit organizations other than small businesses, Small businesses.

Apply for F18AS00022

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